"Building An Athlete Brand" Now Streaming

Watch the final two episodes of Season 1 now on ESPN+! We'll be coming back for Season 2 later this year.

In this two-part feature, LeBron James, Maverick Carter, Kevin Durant, and Rich Kleiman talk about building an athlete's brand on and off the court, from youth athletics all the way to building their own media companies and investment portfolios.

Watch now on ESPN+. 

the show

2 Digital Exclusives Out Now

One On One with Rich Paul + An Inside Look at Gatorade's Marketing Strategy

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the show

Michael Rubin On The Growth of Fanatics | Digital Exclusive

In this Boardroom exclusive, Michael Rubin sits with Rich Kleiman and Jay Williams for a deep dive into the Fanatics business, team ownership, and career highlights and failures.

 

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"Building An Athlete Brand" Now Streaming | The Latest